Start With Yourself by Emma Grede

The No-BS Guide to Building the Life and Career You Actually Want — Starting with You

In Start With Yourself: A New Vision for Work & Life, Emma Grede — serial entrepreneur, co-founder of Good American, SKIMS partner, and one of the most influential women in business — delivers her powerful debut book: a game-changing, straight-talking roadmap for anyone ready to create meaningful success on their own terms.

From her East London roots to building multimillion-dollar brands while raising a family, Emma shares the hard-won lessons, mindset shifts, and practical strategies that helped her rise. This isn’t another hustle-culture manifesto. It’s a refreshing, honest framework that starts with the most important business you’ll ever run: yourself.

You’ll learn how to:

• Reframe failure and forgive yourself without losing drive
• Talk about money unapologetically (especially as a woman)
• Manage emotions, set boundaries, and stop waiting for the “perfect” time
• Build real accountability while still showing yourself compassion

Blending personal stories, tough-love advice, and actionable tools, Emma challenges the conditioning that keeps so many of us playing small. Whether you’re launching a business, climbing the corporate ladder, or simply ready for a better balance between ambition and fulfillment, this book gives you the permission — and the plan — to start with yourself.